STREET RITUAL
Fashion shot where it belongs — in the chaos, the concrete, the real.
The studio is a lie.
Fashion was born in the street. It evolved in clubs, in markets, in the spaces between the official and the underground. And then the industry took it indoors, put it on a white seamless, and drained it of everything that made it alive.
Street Ritual is a reclamation. We took the clothes back outside — into the concrete, the graffiti, the traffic, the rain. We shot at night, at dawn, in the middle of rush hour. We used the city as it is, not as a backdrop but as a collaborator.
The clothes look different when they have to compete with the real world. Better. More honest. More alive.
The city is the only studio that matters.
CREDITS
CREATIVE DIRECTOR
Jimmy Bollaerts
STYLING
Studio INFÊCTED
PHOTOGRAPHER
Studio INFÊCTED
LOCATION
The Streets