ANTI-UNIFORM
A collection built on the destruction of dress codes.
The dress code exists to keep you in your place.
Anti-Uniform was conceived as a direct attack on the idea that clothing should signal belonging — to a class, a profession, a social group. We took the garments of conformity and broke them apart. Deconstructed the suit. Inverted the uniform. Wore the inside out.
The styling process started with a question for each look: what is this garment supposed to say? And then: how do we make it say the opposite?
The result is a collection of images that feel simultaneously familiar and completely wrong. Which is exactly where we want to be.
Dress codes are for people who need permission. We don't.
CREDITS
CREATIVE DIRECTOR
Jimmy Bollaerts
STYLING
Studio INFÊCTED
PHOTOGRAPHER
Studio INFÊCTED
HAIR & MAKE-UP
INFÊCTED Collective